In an era marked by climate volatility and shifting global markets, Zimbabwe is proving that agriculture can be both profitable and sustainable. The country’s blueberry exports jumped over 50% in 2024, reaching 8 million kilograms, a significant rise from the previous year’s 6 million.

This boom owes its success to a confluence of agro-climatic advantage, investment in commercial horticulture, and strategic positioning in international markets. Blueberries, grown primarily under controlled irrigation schemes, are attracting attention from buyers in the UK, European Union, and the Middle East.

Policy support has played a catalytic role. Government-led export incentives, alongside financing access through AFC Leasing and joint ventures, have enabled growers to scale operations. Yet challenges persist—from pest management to cold chain logistics—and addressing them will be essential to sustain growth.

Zimbabwe’s berry story is no longer just about exports; it’s about shaping a horticulture-driven model for rural prosperity and agro-innovation.