To have a sales and marketing orientation, strategic local and international networking and alliances, and a continuous sourcing of new technology within the seed industry.
To be a reliable supplier of proven products through our commitment to continuous product innovation.
Research and Development
“New to the market products are the fuel to corporate longevity”. Research and Development remains a high priority at Agricol so that not only seed, but also knowledge and information is being marketed. There are many R&D contracts in place between Agricol and research institutions, like universities. This, as well as licensing agreements with overseas counterparts, keeps us on the forefront of seed technology. New varieties from our own breeding programmes are scientifically tested, first under controlled conditions and then subjected to extensive field testing, before being released to the market.
Agricol’s “in-house” government approved laboratory is well respected throughout South Africa. Germination and purity tests not only assures clients that the products comply with minimum specifications and standards, but also ensures that Agricol’s high standards are maintained.
Agricol’s production division has the necessary knowledge to its disposal to produce seed of the highest quality that complies with the strict SANSOR certification standards, phytosanitary specifications, etc. Multiplication is being done under surveillance of trained and qualified inspectors and monitoring continues throughout the growing season.
To become the leader in the South African seed industry and receive international recognition by building the Agricol brand.
+27 (0) 21 981 1126
37 Eagle Street, Brackenfell, Western Cape