For those who prefer real-world examples over theory, insight over jargon, and implementable solutions, the Africa Agri Tech Conference & Expo (AAT), provides the next step in gearing your business for the future.

“We don’t invest in technology for the sake of it – we invest because it works,” explains Martin Jansen, Chief information Officer of ZZ2 and Managing Director of ThinkNinjas, who is one of the speakers on Day 2 of AAT.

ZZ2, one of South Africa’s largest farming operations, has successfully implemented technology at every level of production, from soil health monitoring to precision irrigation. “By integrating smart technology, we’ve cut costs, improved efficiency, and made our farming operations more sustainable. And these aren’t solutions just for big farms; they’re scalable for everyone,” Jansen explains.

On Day 2, Plant AgTech takes centre stage, offering groundbreaking insights into how technology can enhance crop sustainability, boost productivity, and drive innovation. “Farmers that are still uncertain as to how artificial intelligence, remote sensing, and digital transformation can benefit their farm, will get clear answers from industry leaders who specialise in making these concepts practical and accessible,” says Anlie Hattingh, AAT’s spokesperson.

Breaking Down AgTech for Farmers

Many farmers are hesitant to adopt new technology, often because it seems too complex or expensive. However, as Pieter Geldenhuys, Director of the Institute for Technology Strategy and Innovation, will explain in his talk Beyond the Algorithm: The Frontier of AI, Remote Sensing, and Earth Intelligence, these tools are not just for high-tech laboratories, but are practical solutions that can help farmers make better decisions.

“Imagine being able to detect disease or nutrient deficiencies before they become visible to the naked eye? With satellite data and AI-driven analytics, you can act early, reducing losses and improving yields without increasing costs,” says Geldenhuys.

For farmers looking to future-proof their businesses, Mushambi Mutuma, a leading tech strategist and author, will explore the topic, Re-Code Your Business for Growth. His session will highlight how digital tools can streamline operations, reduce inefficiencies, and open up new revenue streams.

Misinformation and scepticism around agricultural technology can be a major barrier to progress. Alan Hardacre, a strategic leader in global advocacy, will tackle this issue head-on in his session, Sowing Truth in a Digital Storm: Addressing Technophobia and AI-Driven Disinformation in Agriculture.

“In today’s digital landscape, it’s easy for myths about technology to spread, leading to fear and resistance. Farmers and consumers must be equipped with the knowledge and tools to separate fact from fiction, ensuring that food producers have access to innovations that genuinely benefit food security,” Hardacre states.

Breaking Down AgTech for Farmers

Not all innovation happens in high-tech labs. GG Alcock, an entrepreneur and expert on the informal economy, will introduce Kasinomics: The Informal Sector Driving Future Growth. His session will reveal how small-scale, informal agricultural markets are not a poor man’s game, but a multi-billion-rand industry. Farmers who understand and adapt to this sector will have access to new and lucrative customer bases that many overlook.

A highlight of Day 2’s programme is Beyers Truter, chairman of the Pinotage Association and founder of Beyerskloof. In his session, Rebellion: From Rebel to Lion, Truter shares how resilience, authenticity, and innovation helped him turn a struggling vineyard into a world-renowned wine brand, and how farmers can implement these strategies for their own success.

“AAT is a chance for farmers to gain hands-on knowledge from industry experts who understand the realities of modern farming. Whether you’re a small-scale grower or a large commercial farmer, the insights shared at this event can help you improve productivity, increase profitability, and secure a sustainable future for your farm,” says Hattingh.

Don’t miss this opportunity to network with leading minds in agriculture, discover the latest advancements, and gain the tools you need to make your business sustainable for decades to come.

Book your seat now: www.africaagritech.co.za