Image: Imam Abou Zeid, Commercial Director of BakeLand

BakeLand Egypt, a subsidiary of RMC Group, has unveiled the first locally produced alternative to imported bakery ingredients during its participation in Food Africa 2025. The launch marks a milestone for Egypt’s food industry, coinciding with the company’s expansion into six new international markets this year, including Germany, Italy, the United States, Thailand, and Pakistan. Export agreements with Paraguay are also set to begin next year.

Imam Abou Zeid, Commercial Director of BakeLand Egypt, emphasized that the new product meets global standards used by leading international bakery manufacturers. He described the initiative as a strategic step toward strengthening Egypt’s competitiveness abroad and deepening local industry. Expansion into East Asia, particularly Thailand and Pakistan, represents a breakthrough in highly competitive, nontraditional markets.

Exports Surge to 30 Countries

BakeLand now exports around 30% of its total output to nearly 30 countries, including Saudi Arabia, the UAE, Kuwait, Yemen, Iraq, Jordan, Sudan, Libya, Morocco, Kenya, Uganda, and the United Kingdom. The company recorded 30% growth in exports in 2025. To meet rising demand, BakeLand is constructing a new 10,000-square-meter facility that will increase production capacity fivefold once completed.

Retail Growth and Certifications

Since 2018, BakeLand has offered products to both local and global consumers through distributors in markets such as Jordan, Saudi Arabia, Libya, Yemen, and Kuwait. Its retail portfolio includes waffles, pancakes, brownies, whipping cream, sponge cake mixes, donuts, muffins, éclairs, cookies, basbousa, and balah el-sham, sold across 123 supermarkets worldwide. All products carry ISO, HACCP, OHSAS, HALAL, and FSSC certifications.

From Imports to Local Manufacturing

BakeLand’s journey began with RMC Group’s import of Zeelandia products from the Netherlands in 1975. Local production started in 1988, and BakeLand Egypt was established in 2004 to serve export markets. In 2018, BakeLand merged fully under RMC, enabling expansion from a 600-square-meter facility to 4,500 square meters, growing its workforce from 15 to 210 employees, and expanding its product portfolio from 15 to 400 SKUs.

Diverse Portfolio and Global Partnerships

BakeLand offers specialized products such as whipping cream blends, cake mixes, donut mixes, glazes, fondant, marzipan, bread improvers, and industrial bakery blends. The company collaborates with global brands including Cinnabon, Krispy Kreme, Dunkin Donuts, Cold Stone, Baskin Robbins, Häagen-Dazs, Auntie Anne’s, Marriott, Ritz-Carlton, Four Seasons, Sheraton, Mövenpick, and Hyatt. Its client portfolio also includes Nestlé, Kellogg’s, Rich Bake, Domty, Carrefour, Metro, EgyptAir, and Saudia.

A Modern Model for Egypt’s Food Industry

Abou Zeid concluded that BakeLand and RMC embody a modern model of Egypt’s food manufacturing sector—one built on quality, innovation, and international expansion. With its growing global presence and advanced solutions for the bakery and confectionery industry, BakeLand is positioning Egypt as a competitive force in the international food market.